For this advertising campaign I created a children's book; from the ideation of the story and writing to the final designs and illustrations. I also designed several games: the goose game, cards and puzzles.
The campaign has won two gold awards in the XXIII edition of the Best!N Food, the only food marketing awards given in Spain organized by BEST AWARDS.
You can see some of the designs here.
CHARACTER DESIGN: Sketches
CHARACTER DESIGN: Color
THE CHILDREN'S BOOK
THE GAMES
1. Guess the fruit (cards)
2. Puzzles
3. Goose game
POSTER AND PENNANT
SOME PHOTOS
WATCH THE ACTION!
Thanks for watching!
